Social media can be overwhelming especially if you are running it all by yourself. First, it is okay to hire someone to help you out. Outsourcing is a great way to grow your business and allow it to thrive. Second, it is essential to have a plan when it comes to social media because it helps with consistency. So, what should you choose, Instagram or Facebook?
Go to your target market!
You cannot expect your target market to come to you. You need to be there for them. Therefore, we suggest being on both Facebook and Instagram. Instagram may be your favorite, but you might have a large clientele base that is only on Facebook. You do not want to miss out on these potential customers
No matter which platforms you are on you should take the time to be responsive. Don’t try to reach too many people at once because you will miss out on the one on one relationships. Showing people that your company is run by real people that care goes a long way.
Should I post the same content on both?
You can if you want to! Don’t feel like you must post them at the exact same time though. Also, be sure you are changing from using someone’s @ name on Instagram to tagging their correct Facebook profile when posting the same content. It is essential to make sure you are aware of which platform you are posting on at the time and making sure it is consistent with their tools.
Overall you should base your company’s social media off of your clientele. Post things in places that they look and create content that is informative and relevant to them.