Having a business presence on Google is arguably one of the most important components in any businesses online marketing strategy.
Google requires the use of a Gmail account to manage all of its apps, including Plus, My Business, AdWords, and YouTube. All of these components work together render your business in map listings, search results, active ad campaigns, and video searches. This handy guide will walk you through the best practices for setting up your accounts so your assets are in one place, and easy to recover.
First, decide who is primarily and secondarily responsible for managing your Google accounts. These individuals should be permanent fixtures in your business. You can add managers later, who do not have the same kind of control as an owner, but who will need to post to Google Plus, respond to Google reviews, create AdWords campaigns, or upload videos to You Tube.
Next, create a new Gmail account for your assets to be controlled under. You will be asked to include a recovery email and phone number. Fill these out immediately and be sure the recovery email can be accessed by either one or both parties who are responsible for managing your Google accounts.
Now, create a separate repository for this information. This can be in the form of a paper and/or digital document. Save the document to a clearly labeled file or flash drive so you are able to find it, and you have multiple copies in case of an emergency.
Once these steps have been completed you will be able to access all Apps and build your Plus page, My Business, You Tube Channel, and so forth.
As you navigate through Apps, you will have an on screen guide showing you all the steps involved in completing your pages. Of course, if you need more help you can always call us!
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