Take a minute to think about some of your favorite brands. What comes to mind? For me the list goes something like Target, Trader Joes, Costco, Kate Spade, Ray-Ban, Apple, etc…
There is something that these brands all have in common. Consistency! I can always count on Apple for the sleek devices that I use every day and for Costco to have the bulk La Croix and Veggie Straws that I can’t live without.
Have you thought about whether your brand is consistent? This could be a company that you own or just your personal brand. Both are important in their own ways. Creating a brand for yourself that is cohesive is a smart thing to do professionally. For a company that you own, consistent branding is essential to success.
Customers and clients will want to come back and repurchase from a company that they can trust and rely on. Think of it as marketing on a higher level. If your company portrays a consistent voice, customers will be able to put more trust into you. Being transparent will help your target market get to know you.
Lay a good foundation now.
What is the first thing you notice when you look at a company’s Instagram page? Is it their number of posts? Their follower to following ratio? Their story highlights? Their bio? The beginning of their feed? There is a lot to see, but is it all cohesive? You can get a pretty good feel for if a brand is consistent by looking at their presence online.
Consistency does NOT mean post the same thing repeatedly. It also isn’t just social media feeds.
So, what are some ways you can be more consistent?
- Follow up with your clients and reply to their comments/questions
- Decide who your target market is gear your content towards them
- Post images that are meaningful and pleasing to the eye and stick to a theme
- Create a voice for your company
- Give your target market reasons to trust you
- Decide on a short message that you want to represent your company
My challenge to you is to find one way to make your brand more consistent and cohesive. Once you do this find a way (small or big) that you can implement your new strategy into your brand every day. Don’t forget to keep track of your progress!